Willys presents to the world the universal 'Jeep'
This is a new reproduction of the original ad. The image is 13 x 17 inches printed on 80# card stock that measures 26 x 21 inches.
Perfect for framing. Add this classic image to your Jeep Willys collection
Tons of additional detail on historic Willys and Jeep advertising can be found here on the CJ2A site
The ad copy...
Willys... Presents to the world
The Universal 'Jeep'
"Here at Willys-Overland, we see our Universal 'Jeep' not as another motor vehicle, but as a new means of applying motive power to the world's work. Long tests on farms and in industrial use proved its incredible versatility and guided us in adapting it to civilian tasks. We believe that the 'Jeep' brings the world a new tool with which man can do his work faster, easier, and more economially."
- Charles E. Sorensen