'Jeep Planning' from Willys Jeep - Vintage Ad Poster

New reprint of the world famous Saturday Evening Post ad for the Willys.

This is a new reproduction of the original ad. The image is 13 x 17 inches printed on 80# card stock that measures 26 x 21 inches.

Perfect for framing. Add this classic image to your Jeep Willys collection.

Tons of additional detail on historic Willys and Jeep advertising can be found here on the CJ2A site.

Here is the ad copy (so much of it rings true today)...

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To millions of people all over the world “Jeep” means Willys

Jeep Planning!

“Will she pull a plow?” ... “What is her draw-bar horse power?” … “Bet she’d be great stuff on a hay loader or hay hook!” … “Can she do 60 on the highway?” … “How about pulling a binder and running a separator?” … “how about road grading and snow plowing?” … “Will she buzz wood?” … “Will she haul a corn picker and fill a silo?”

Not only farmers but men in all walks of life and in all kinds of businesses are eyeing the amazing “Jeep”, with postwar uses in mind.

On every battlefront an in every country touched by this war both soldiers and civilians link the names “Jeep” and Willys together. Are you Jeep-planning? Wills-Overland Motors, Inc., Toledo 1, Ohio.

A Michigan Farmer says:-

“From where I sit, the tough “Jeep”, with its great war record, has already set the standard for postwar transportation and work. This “Jeep” is new, modern – the kind of equipment that can be made to serve both farm and city at work or at play. Willys has done a historic job.”